So Roots Branding

This project features the branding and product design for So Roots, a hair care company that supports healthy hair starting at the root of it all.

This brand brief is from Katie at Wildflower Design Co. as part of her weekly Brand Bootcamp.

Straight from the Brief:

“Haircare can be so complicated these days. We've seen customizable shampoos and all-in-one de-tangling, de-frizz, heat protecting, repairing sprays. So Roots is here to break the mold and take things back to basics.

But don't mistake us, we're not your average premium haircare brand. We have a promise to be completely transparent about every ingredient in our product, ensuring that our customers know what they're putting on their heads.”

OUR BRAND VALUES:

Authentic, Reliable, Expert, Practical